SUNNY FOLK is a small label with a big purpose: to make ethical baby and kids clothing accessible.

I set out to design clothes I’d want my little folk to wear - fun, unique, and kind to the planet, with durable organic cotton that offers value per wear

What Makes Us Different

- We partner with trusted sewing teams who are paid fairly, trained, and provided safe working environments.

- All garments are made from GOTS-certified 100% organic cotton and dyed with azo-free or plant-based dyes.

- Clothes that last with no shrinky shrink after the first wash and no holes after a few wears.

- We don’t play the discount game. Instead, we offer consistent, fair prices year-round by selling exclusively online (to avoid retail markups).

- Every print is designed by me here in New Zealand, adding a playful, local touch to each collection.

Our Future Goals

We’re proud of the progress we’ve made, but we know there’s more to do. Our next step is reducing our carbon footprint by transitioning to sea freight shipping. Transparency is at the heart of our journey — we’ll always share our materials, partners, and progress openly.

Join the Sunny Folk Community

Every purchase, every message, and every little “like” helps us grow this sustainable movement. Thanks for supporting ethical, organic kids clothing from New Zealand.

With love,

Gene xx